This guide offers practical tips to improve your everyday writing, whether it’s for wedding toasts, website content, social media posts, or holiday cards. By applying the WTFF technique – Writing, Topping, Formatting, and Fixing – you’ll become a sharper, more compelling writer. The authors, with their extensive journalism and marketing experience, teach you how to critically evaluate your own work, craft attention-grabbing subject lines, eliminate jargon, and write emails that engage readers.