Learn to create, launch, and grow a beauty brand people love, while managing costs and standing out everywhere.

Learn proven strategies for building a brand story that connects with customers and prepares your business for retail.
With actionable steps, you’ll avoid costly mistakes and create a compliant, standout product ready for both ecommerce and major retailers like Sephora.

Learn how to grow a loyal audience through social media and offline events.
This course also teaches product validation strategies, so you launch products your audience loves.
From managing costs to mastering pre-launch tactics, you’ll be fully prepared to attract attention and make a strong first impression in a competitive beauty market.

Alicia reveals how to secure funding, find the right partners, and expand your business sustainably.
You’ll gain insights into advanced branding techniques, strategic retail pitching, and effective use of tools like ChatGPT.

This course is for anyone dreaming of starting a beauty brand, from beginners to those ready to grow big.