You’ll learn in this course how to beat every other Google Search advertiser by focusing on the search intent of the user.

A high level overview of how Google Search Ads work
Understanding Google’s intentions for profit
Bringing the pieces together inside a Google Ads account
Setting campaign budgets
A simple and successful keyword research method
S.K.A.G.s, or single keyword ad groups

Master user intent, campaign structure, budgeting, keyword research, and single keyword ad groups for unbeatable results.

This course is for marketers and advertisers aiming to excel in Google Search Ads by understanding user intent and optimizing campaigns.