Marketing 6.0 combines advanced technology and personal interaction to provide customers with engaging experiences in both online and offline settings. The book provides insights into modern marketing, emphasizing the importance of using technology to address customer needs. It discusses the concept of metamarketing, highlighting its key components and focusing on the younger generations, Gen Z and Gen Alpha. The book explains how to engage these tech-savvy audiences through the metaverse and immersive experiences that enhance their connection. Additionally, Marketing 6.0 emphasizes the need for businesses to incorporate sustainability themes and maintain personal interaction, ensuring customers feel valued. This blending of digital and physical engagement creates a more meaningful experience, enabling companies to remain relevant in a rapidly changing environment.

This book is for marketers, business owners, and students who want to understand modern marketing and engage today’s customers better.