This comprehensive textbook explores how marketing influences our daily lives and business environments through both theory and practice.

You’ll explore topics such as AI in fashion retail, sustainable marketing practices, consumer engagement strategies by brands like Dr. Martens, and initiatives by companies such as McDonald’s and Netflix to stay competitive.

Principles and Practice of Marketing 10th Edition is designed to equip readers with a deep understanding of marketing’s role in shaping consumer behavior, business strategy, and societal impact.

Principles and Practice of Marketing 10th Edition explores modern marketing theories and their practical applications across diverse industries.

Principles and Practice of Marketing 10th Edition is ideal for students and professionals seeking a comprehensive understanding of contemporary marketing principles and their real-world applications.