Lance unveils the art of successful sales in Selling is an Away Game, a handbook that navigates the path to closing deals.
Through personal anecdotes and insights from extensive training, he emphasizes adapting to the buyer’s perspective, framing sales as an “away game.”

The book fosters a winning sales mindset, prioritizing client-centricity and resilience.
It guides readers through researching, qualifying, and prioritizing clients, honing communication and listening skills for enduring relationships.

Practical strategies for persuasive storytelling and negotiation empower readers to navigate the sales field confidently.
Emphasizing continuous learning, the book equips sales professionals to stay ahead in the dynamic sales landscape.

Selling is an Away Game equips sales professionals with strategies to excel in client-centric sales conversations and achieve success.

This course is for sales professionals seeking to elevate their skills, adapt to client needs, and achieve consistent success.