This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Master search experiments in 1h 30min
Google Ads experiments give you back that testing power in areas where Google’s optimization cannot be applied. They’re key to optimizing your campaigns, refining your strategies, and ultimately enhancing your results.

A pathway to smarter PPC decisions and more impactful campaigns
This training helps you master experimentation in Google Ads, including exploring what bidding type and audience produces the biggest impact in your campaigns.

You’ll build custom experiments that are a treasure trove of knowledge and can even redefine your account structure down the road. The insights you’ll gain will be transformative.

You’ll also learn how to test in the responsive ads environment and how to run Performance Max Experiments to assess PM’s effectiveness in comparison to traditional setups.